AI is transforming how campaigns are planned, targeted, and measured. But while some marketers are gaining a huge edge, others risk being left behind as automation and algorithms reshape the rules.

We’ll explore:

How to combine AI with creativity to achieve standout performance in a crowded market

Real examples of marketers using AI to unlock new targeting and creative opportunities

How to avoid the pitfalls that lead to generic, undifferentiated campaigns

Frameworks for keeping your skills, strategies, and outputs ahead of the curve

Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?

We’ll explore:

When intent data is a reliable predictor of opportunity and when it falls short

How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent

The role of firmographic, technographic, and behavioural data in building a balanced strategy

How leading marketers combine fit and intent to maximise conversion and deal size

Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.

As AI takes over targeting, creative production, and channel execution, what will be left for marketers and agencies to own? Are we drifting into a world of over-personalisation, or are audiences less saturated than marketers fear? How should teams balance automation with human creativity, and what role will brand play when every channel is optimised by machines?

Expect a candid discussion on:

Whether over-personalisation is real, or just something marketers feel.

How marketing roles and team structures are shifting in the AI era.

The enduring importance of brand when channels and tactics keep changing.

What marketing could look like in 2030 if AI becomes the default engine of execution.

This will be an organic, round-table conversation with peers at the forefront of B2B marketing, offering practical insights and future-facing perspectives.

As AI takes over targeting, creative production, and channel execution, what will be left for marketers and agencies to own? Are we drifting into a world of over-personalisation, or are audiences less saturated than marketers fear? How should teams balance automation with human creativity, and what role will brand play when every channel is optimised by machines?

Expect a candid discussion on:

Whether over-personalisation is real, or just something marketers feel.

How marketing roles and team structures are shifting in the AI era.

The enduring importance of brand when channels and tactics keep changing.

What marketing could look like in 2030 if AI becomes the default engine of execution.

This will be an organic, round-table conversation with peers at the forefront of B2B marketing, offering practical insights and future-facing perspectives.

As AI takes over targeting, creative production, and channel execution, what will be left for marketers and agencies to own? Are we drifting into a world of over-personalisation, or are audiences less saturated than marketers fear? How should teams balance automation with human creativity, and what role will brand play when every channel is optimised by machines?

AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.

We’ll explore:

Are traditional digital ads still relevant in an AI-first world?

Is the art and creativity of advertising under threat, or about to be redefined?

How can hyper-personalisation make advertising more powerful, not less?

Do we need to rethink GTM from the ground up, and if so, how?

Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?

We’ll explore:

When intent data is a reliable predictor of opportunity and when it falls short

How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent

The role of firmographic, technographic, and behavioural data in building a balanced strategy

How leading marketers combine fit and intent to maximise conversion and deal size

Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.

 Dive into demand generation by leveraging multi-channel strategies. In this episode, we’ll explore how LinkedIn sequential targeting, sponsored thought leader ads, and conversational ads can supercharge your campaigns. Learn how email personalization can complement these tactics for deeper audience engagement. We’ll also discuss testing on platforms like Reddit and maximizing performance through AI-driven personalization and predictive analytics. Uncover how to create cohesive, impactful campaigns that work seamlessly across LinkedIn, Clay, Reddit, and beyond.

AI is transforming how campaigns are planned, targeted, and measured. But while some marketers are gaining a huge edge, others risk being left behind as automation and algorithms reshape the rules.

We’ll explore:

How to combine AI with creativity to achieve standout performance in a crowded market

Real examples of marketers using AI to unlock new targeting and creative opportunities

How to avoid the pitfalls that lead to generic, undifferentiated campaigns

Frameworks for keeping your skills, strategies, and outputs ahead of the curve

Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?

We’ll explore:

When intent data is a reliable predictor of opportunity and when it falls short

How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent

The role of firmographic, technographic, and behavioural data in building a balanced strategy

How leading marketers combine fit and intent to maximise conversion and deal size

Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads

AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.

We’ll explore:

Are traditional digital ads still relevant in an AI-first world?

Is the art and creativity of advertising under threat, or about to be redefined?

How can hyper-personalisation make advertising more powerful, not less?

Do we need to rethink GTM from the ground up, and if so, how?

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads

Dive into demand generation by leveraging multi-channel strategies. In this episode, we’ll explore how LinkedIn sequential targeting, sponsored thought leader ads, and conversational ads can supercharge your campaigns. Learn how email personalization can complement these tactics for deeper audience engagement. We’ll also discuss testing on platforms like Reddit and maximizing performance through AI-driven personalization and predictive analytics. Uncover how to create cohesive, impactful campaigns that work seamlessly across LinkedIn, Clay, Reddit, and beyond.

AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.

We’ll explore:

Are traditional digital ads still relevant in an AI-first world?

Is the art and creativity of advertising under threat, or about to be redefined?

How can hyper-personalisation make advertising more powerful, not less?

Do we need to rethink GTM from the ground up, and if so, how?

AI is transforming how campaigns are planned, targeted, and measured. But while some marketers are gaining a huge edge, others risk being left behind as automation and algorithms reshape the rules.

We’ll explore:

How to combine AI with creativity to achieve standout performance in a crowded market

Real examples of marketers using AI to unlock new targeting and creative opportunities

How to avoid the pitfalls that lead to generic, undifferentiated campaigns

Frameworks for keeping your skills, strategies, and outputs ahead of the curve

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads