How to Position Yourself as a Winner Rather than a Loser on AI
AI is transforming how campaigns are planned, targeted, and measured. But while some marketers are gaining a huge edge, others risk being left behind as automation and algorithms reshape the rules.
We’ll explore:
How to combine AI with creativity to achieve standout performance in a crowded market
Real examples of marketers using AI to unlock new targeting and creative opportunities
How to avoid the pitfalls that lead to generic, undifferentiated campaigns
Frameworks for keeping your skills, strategies, and outputs ahead of the curve
Fit vs. Intent: What Really Drives B2B Growth?
Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?
We’ll explore:
When intent data is a reliable predictor of opportunity and when it falls short
How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent
The role of firmographic, technographic, and behavioural data in building a balanced strategy
How leading marketers combine fit and intent to maximise conversion and deal size
Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.
AI vs Brand: What Will Marketers Still Own in 2030?
As AI takes over targeting, creative production, and channel execution, what will be left for marketers and agencies to own? Are we drifting into a world of over-personalisation, or are audiences less saturated than marketers fear? How should teams balance automation with human creativity, and what role will brand play when every channel is optimised by machines?
Expect a candid discussion on:
Whether over-personalisation is real, or just something marketers feel.
How marketing roles and team structures are shifting in the AI era.
The enduring importance of brand when channels and tactics keep changing.
What marketing could look like in 2030 if AI becomes the default engine of execution.
This will be an organic, round-table conversation with peers at the forefront of B2B marketing, offering practical insights and future-facing perspectives.