Upcoming events

Struggling with LinkedIn Ads? Get real-time expert insights from AJ Wilcox, the world’s leading LinkedIn Ads specialist. Join an exclusive live strategy session, optimise your campaigns, and be featured on our podcast! Apply now – limited spots available!

1) Where do you focus your marketing efforts today, on creating demand or capturing it?
We will open with a quick pulse check. Do you lean toward a 50/50 split, 60/40, or do you reject the split altogether?

2) What strategies have worked best for you in building long-term brand awareness and engagement?
This is a chance to share top-of-funnel tactics, brand-led initiatives, and creative bets that helped shape awareness or differentiation.

3) What strategies have worked best for you in capturing demand?
From paid search to content, sales enablement or retargeting, what has helped you turn interest into pipeline?

4) What does the right balance between demand creation and demand capture look like for your organisation?
Has that balance changed as you have scaled? Does it vary by region, segment, deal size, or maturity?

5) How do you connect long-term brand initiatives with pipeline and revenue goals?
We will close by discussing how you link brand-led work to performance metrics and business outcomes.

AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.

We’ll explore:

Are traditional digital ads still relevant in an AI-first world?

Is the art and creativity of advertising under threat, or about to be redefined?

How can hyper-personalisation make advertising more powerful, not less?

Do we need to rethink GTM from the ground up, and if so, how?

AI is transforming how campaigns are planned, targeted, and measured. But while some marketers are gaining a huge edge, others risk being left behind as automation and algorithms reshape the rules.

We’ll explore:

How to combine AI with creativity to achieve standout performance in a crowded market

Real examples of marketers using AI to unlock new targeting and creative opportunities

How to avoid the pitfalls that lead to generic, undifferentiated campaigns

Frameworks for keeping your skills, strategies, and outputs ahead of the curve

In this upcoming episode, we’ll explore how marketing teams are taking a more active role in fixing pipeline issues — not just by generating more leads, but by improving the quality, timing and relevance of what enters the funnel. We’ll speak with B2B leaders across demand gen, product marketing, and RevOps about the strategies they’re using to close the gap between effort and revenue.

Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?

We’ll explore:

When intent data is a reliable predictor of opportunity and when it falls short

How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent

The role of firmographic, technographic, and behavioural data in building a balanced strategy

How leading marketers combine fit and intent to maximise conversion and deal size

Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.

Which metrics truly matter? How can you use them effectively without feeling overwhelmed? We'll dive into these questions and more, aiming to enhance your ability to make data-driven decisions that boost your marketing campaigns' effectiveness and drive business growth.

In this episode, we delve into the dynamics that drive the adoption and diffusion of innovations within the B2B sector. Understanding these factors is crucial for businesses aiming to introduce new products or services successfully.