Upcoming events

Struggling with LinkedIn Ads? Get real-time expert insights from AJ Wilcox, the world’s leading LinkedIn Ads specialist. Join an exclusive live strategy session, optimise your campaigns, and be featured on our podcast! Apply now – limited spots available!

Explore the fascinating world of behavioural science and its application in B2B marketing. In this session, we'll explore how understanding the psychological factors influencing decision-making can transform your marketing strategies. Learn from Nancy Harhut, author of 'Using Behavioral Science in Marketing', who will share insights on leveraging behavioural economics to drive better customer engagement and conversion rates.

Dive into demand generation by leveraging multi-channel strategies. In this episode, we’ll explore how LinkedIn sequential targeting, sponsored thought leader ads, and conversational ads can supercharge your campaigns. Learn how email personalization can complement these tactics for deeper audience engagement. We’ll also discuss testing on platforms like Reddit and maximizing performance through AI-driven personalization and predictive analytics. Uncover how to create cohesive, impactful campaigns that work seamlessly across LinkedIn, Clay, Reddit, and beyond.

Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?

We’ll explore:

When intent data is a reliable predictor of opportunity and when it falls short

How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent

The role of firmographic, technographic, and behavioural data in building a balanced strategy

How leading marketers combine fit and intent to maximise conversion and deal size

Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.

AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.

We’ll explore:

Are traditional digital ads still relevant in an AI-first world?

Is the art and creativity of advertising under threat, or about to be redefined?

How can hyper-personalisation make advertising more powerful, not less?

Do we need to rethink GTM from the ground up, and if so, how?

AI is transforming the agency model at breakneck speed. From automated media buying to generative creative and strategy tools, the lines between human expertise and machine efficiency are blurring. But will AI empower agencies to deliver more value than ever, or make them irrelevant?

We’ll explore:

Where AI is already giving agencies a competitive edge in strategy, targeting, and creative delivery

The risks of commoditisation and how agencies can avoid being replaced by in-house AI teams

How client expectations are shifting in an AI-first world

Playbooks for positioning your agency as an AI leader rather than a casualty

Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?

We’ll explore:

When intent data is a reliable predictor of opportunity and when it falls short

How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent

The role of firmographic, technographic, and behavioural data in building a balanced strategy

How leading marketers combine fit and intent to maximise conversion and deal size

Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.