How to Position Yourself as a Winner Rather than a Loser on AI
AI is transforming how campaigns are planned, targeted, and measured. But while some marketers are gaining a huge edge, others risk being left behind as automation and algorithms reshape the rules.
We’ll explore:
How to combine AI with creativity to achieve standout performance in a crowded market
Real examples of marketers using AI to unlock new targeting and creative opportunities
How to avoid the pitfalls that lead to generic, undifferentiated campaigns
Frameworks for keeping your skills, strategies, and outputs ahead of the curve
Hosts
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Kirsten van Rooyen, Director of Marketing Strategy at Superside
Steph Wardle, EMEA Field Marketing Manager at Hitachi Vantara
Koby Amedume, Global VP of Marketing at TeamViewer
Herman Komashko, Director Marketing Technology & Digital Innovation at SafeGuard
Sandra Anderstedt, VP, Head of Marketing & Comms at Sandvik
December 5th, 1 PM UK
Online