B2B GTM in the AI Era

AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.

We’ll explore:

• Are traditional digital ads still relevant in an AI-first world?

• Is the art and creativity of advertising under threat, or about to be redefined?

• How can hyper-personalisation make advertising more powerful, not less?

• Do we need to rethink GTM from the ground up, and if so, how?

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Jessica Kao, Director, B2B GTM Transformation Advisor at Adobe

• Laura Fu, Head of Revenue Operations & Strategy at DevRev

• Millie Beetham, VP, GTM Strategy & ZoomInfo Labs at ZoomInfo

• Alex Venus, Head of Growth Marketing at Personio

• Richard Moloney, Senior Director, Marketing at Sage

January 29th, 4:30 PM (UK)/ 8:30 AM (PT)
Online