Sales and Marketing Alignment

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Kimi Corrigan, Vice President, Marketing Operations at Huntress

  • Giles Giddings, VP GTM Reveune Enablement at Wiz

  • Ravali Dodia, Director, Integrated Marketing Campaign Management at ServiceNow

  • Sadok Hasan, Performance Marketing, Americas at Airwallex

  • Melissa Kasey, VP GTM Business Systems at Yext

 

February 13th, 5:30PM (UK)
Online

 
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B2B GTM in the AI Era

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Demand Creation vs Demand Capture