Sales and Marketing Alignment

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Evan Ang, Global Digital Marketing Manager at ABB

  • Gary Maggiolino, Senior Manager, Global Marketing Technology at InterSystems

    (+3 seats available)

 

December 18th 5PM (UK)
Online

 
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Fit vs. Intent: What Really Drives B2B Growth?