Sales and Marketing Alignment

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Elise Cleary, Digital Marketing Manager at Elsevier

  • Lisa Andreeva, Account-Based Marketing Manager at IFS

  • Phillip Lewis, Senior Marketing Leader Americas - Portable Metrology Division at Hexagon Manufacturing Intelligence

    (+2 seats available)

 

January 20th 3PM (UK)
Online

 
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B2B GTM in the AI Era

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Demand Creation versus Demand Capture