B2B GTM in the AI Era

Upcoming Episode
Written By Joaquin Dominguez

AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.

We’ll explore:

  • Are traditional digital ads still relevant in an AI-first world?

  • Is the art and creativity of advertising under threat, or about to be redefined?

  • How can hyper-personalisation make advertising more powerful, not less?

  • Do we need to rethink GTM from the ground up, and if so, how?

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Andrew Soane, Former Director, Global Head of Service Line & Partner Marketing at Thoughtworks

  • Charlotte Wahlgren, Head of Partner Marketing EMEA at Shopify

  • Carl Ronander, VP of Marketing at Funnel

  • Ryan Nappi, Marketing Director for Northern Europe at Tanium

    (+1 seat available)

 

January 15th, 5:00 PM (UK)/ 9:00 AM (PT)
Online

 
 
Joaquin Dominguez
Previous

Sales and Marketing Alignment