Hi, we’re Adzact

Traditional B2B ad targeting methods waste billions.

Despite the recent explosion in spend, B2B advertising often relies on basic firmographic data and limited intent signals, leading to budget waste. Companies struggle to effectively and accurately identify and reach their ideal customers globally.

Our AI-Powered Solution

Adzact uses state-of-the-art AI and sophisticated LLM-based data extraction to create an unprecedented data layer for every business on the planet. By analyzing comprehensive, nuanced business signals—such as financial health, employee culture, digital security, physical infrastructure, technology usage, and strategic initiatives—we build hyper-accurate Ideal Customer Profiles (ICPs).

We have developed ‘Adzact Match’ our proprietary technology to identify business decision-makers on any publisher’s sites or app with GPDR-compliant methods.

The ICPs combined with the ability to target good-fit business decision-makers wherever they are on the web allows our users to precisely identify, score, and prioritize target businesses across the entire world, significantly enhancing ad efficiency and lead-sale conversion.

  • We leverage advanced neural network architectures and LLM-based extraction methods to convert unstructured web-scale data into actionable business insights. Our AI continuously learns and refines targeting precision as it scales.

  • Adzact employs novel neural architectures specifically designed for deep business intelligence and precise B2B targeting. Unlike a traditional business databases, technographic databases or 3rd Party Intent information, our algorithms improve exponentially with increased compute resources and data. Our web-scale infrastructure efficiently manages billions of data points across tens of millions of businesses, allowing precise targeting and insights.

  • No. In fact, Adzact complements and enhances platforms like LinkedIn by providing deeper insights and improving ad targeting accuracy, ultimately driving increased advertising effectiveness and revenue.

  • Intent-based systems like 6Sense, Demandbase, Terminus, Bombora etc. are useful for Demand Capture. I.e. like Search Ads, they are picking out the minority of businesses that are actively searching for a solution today.
    Adzact is for Demand Creation. we find every business across the world that is fundamentally a good fit for your product today, regardless of whether they are aware of the problem you solve, or your brand.

  • Adzact is supported by the world’s top AdTech investors and entrepreneurs, including Russell Buckley, who led AdMob from startup to acquisition by Google, Stephen UpStone, CEO of LoopMe and the leadership team of MC Saatchi Performance, the world’s foremost B2B Agency.

  • Unlike traditional filter-based targeting, Adzact's approach combines Machine Learning and AI, advanced LLM techniques, and proprietary data to create predictive insights that accurately forecast the likelihood of future conversion for every business simultaneously, well in advance of engagement or meaningful intent, meaning clients of Adzact can grow faster than organic demand.