AI vs Brand: What Will Marketers Still Own in 2030?

As AI takes over targeting, creative production, and channel execution, what will be left for marketers and agencies to own? Are we drifting into a world of over-personalisation, or are audiences less saturated than marketers fear? How should teams balance automation with human creativity, and what role will brand play when every channel is optimised by machines?

Expect a candid discussion on:

Whether over-personalisation is real, or just something marketers feel.

How marketing roles and team structures are shifting in the AI era.

The enduring importance of brand when channels and tactics keep changing.

What marketing could look like in 2030 if AI becomes the default engine of execution.

This will be an organic, round-table conversation with peers at the forefront of B2B marketing, offering practical insights and future-facing perspectives.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Dorothea Gam, Chief Marketing Officer at Mouseflow

• Emanuela Cecchetti, VP Global Marketing at ShippyPro

• Maud Walkowiak, EMEA Head of Growth Marketing at Aon

• Sharon Forder, Chief Marketing Officer at Sana Commerce

  (+1 seat available)
  

November 6th, 5:00 PM (UK)/ 9:00 AM (PT)
Online