Fit vs. Intent: What Really Drives B2B Growth?

Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?

We’ll explore:

When intent data is a reliable predictor of opportunity and when it falls short

How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent

The role of firmographic, technographic, and behavioural data in building a balanced strategy

How leading marketers combine fit and intent to maximise conversion and deal size

Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Corey Kyte, Senior Digital Marketing Manager at Claroty

• Elizabeth Irvine, Sr Director of Growth Marketing at Siteimprove

• Gary Maggiolino, Senior Manager Global Marketing Technology at InterSystems

• Giorgia Favaretto-Illig, VP of Global Marketing, S&P Global at Mobility

• Anish Jariwala, Executive Director - Marketing Technology, Operations & Insights at Synopsys Inc

November 24th 5:00 PM (UK)
Online