How to Position Yourself as a Winner Rather than a Loser on AI
AI is transforming how campaigns are planned, targeted, and measured. But while some marketers are gaining a huge edge, others risk being left behind as automation and algorithms reshape the rules.
We’ll explore:
How to combine AI with creativity to achieve standout performance in a crowded market
Real examples of marketers using AI to unlock new targeting and creative opportunities
How to avoid the pitfalls that lead to generic, undifferentiated campaigns
Frameworks for keeping your skills, strategies, and outputs ahead of the curve
What Will GTM Leaders Actually Do in 2030? How Will We Evolve with AI?
AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.
We’ll explore:
Are traditional digital ads still relevant in an AI-first world?
Is the art and creativity of advertising under threat, or about to be redefined?
How can hyper-personalisation make advertising more powerful, not less?
Do we need to rethink GTM from the ground up, and if so, how?
AI in Agencies: The Biggest Opportunity or an Existential Threat?
AI is transforming the agency model at breakneck speed. From automated media buying to generative creative and strategy tools, the lines between human expertise and machine efficiency are blurring. But will AI empower agencies to deliver more value than ever, or make them irrelevant?
We’ll explore:
Where AI is already giving agencies a competitive edge in strategy, targeting, and creative delivery
The risks of commoditisation and how agencies can avoid being replaced by in-house AI teams
How client expectations are shifting in an AI-first world
Playbooks for positioning your agency as an AI leader rather than a casualty
Fit vs. Intent: What Really Drives B2B Growth?
Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?
We’ll explore:
When intent data is a reliable predictor of opportunity and when it falls short
How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent
The role of firmographic, technographic, and behavioural data in building a balanced strategy
How leading marketers combine fit and intent to maximise conversion and deal size
Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.
AI vs. Human Creativity in Paid Media: Who Really Drives Performance?
AI is reshaping how we run campaigns, from automated bidding and predictive targeting to AI-generated creative. But is this the next leap forward in performance, or the beginning of a race to generic, undifferentiated ads?
We’ll explore:
Where AI gives paid media managers a genuine edge and where it holds them back
How to keep creative fresh when AI tools are churning out similar outputs for everyone
Whether automation will free us to be more strategic or make our roles less valuable
The skills paid media pros need to stay indispensable in an AI-first world
Brand Is the Last Thing Left: What Marketers Will Do in 2030
AI is reshaping how we run campaigns, from automated bidding and predictive targeting to AI-generated creative. But is this the next leap forward in performance, or the beginning of a race to generic, undifferentiated ads? If AI automates the 'how' of marketing, what's left for humans and agencies to own? Should brands bring execution in-house? Double down on creative strategy to stay ahead of the AI pack?
Brand Is the Last Thing Left: What Marketers Will Do in 2030
AI is reshaping how we run campaigns, from automated bidding and predictive targeting to AI-generated creative. But is this the next leap forward in performance, or the beginning of a race to generic, undifferentiated ads? If AI automates the 'how' of marketing, what's left for humans and agencies to own? Should brands bring execution in-house? Double down on creative strategy to stay ahead of the AI pack?
How to Position Yourself as a Winner Rather than a Loser on AI
AI is transforming how campaigns are planned, targeted, and measured. But while some marketers are gaining a huge edge, others risk being left behind as automation and algorithms reshape the rules.
We’ll explore:
How to combine AI with creativity to achieve standout performance in a crowded market
Real examples of marketers using AI to unlock new targeting and creative opportunities
How to avoid the pitfalls that lead to generic, undifferentiated campaigns
Frameworks for keeping your skills, strategies, and outputs ahead of the curve
Fit vs. Intent: What Really Drives B2B Growth?
Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?
We’ll explore:
When intent data is a reliable predictor of opportunity and when it falls short
How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent
The role of firmographic, technographic, and behavioural data in building a balanced strategy
How leading marketers combine fit and intent to maximise conversion and deal size
Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.
AI vs Brand: What Will Marketers Still Own in 2030?
As AI takes over targeting, creative production, and channel execution, what will be left for marketers and agencies to own? Are we drifting into a world of over-personalisation, or are audiences less saturated than marketers fear? How should teams balance automation with human creativity, and what role will brand play when every channel is optimised by machines?
Expect a candid discussion on:
Whether over-personalisation is real, or just something marketers feel.
How marketing roles and team structures are shifting in the AI era.
The enduring importance of brand when channels and tactics keep changing.
What marketing could look like in 2030 if AI becomes the default engine of execution.
This will be an organic, round-table conversation with peers at the forefront of B2B marketing, offering practical insights and future-facing perspectives.
AI vs Brand: What Will Marketers Still Own in 2030?
As AI takes over targeting, creative production, and channel execution, what will be left for marketers and agencies to own? Are we drifting into a world of over-personalisation, or are audiences less saturated than marketers fear? How should teams balance automation with human creativity, and what role will brand play when every channel is optimised by machines?
Expect a candid discussion on:
Whether over-personalisation is real, or just something marketers feel.
How marketing roles and team structures are shifting in the AI era.
The enduring importance of brand when channels and tactics keep changing.
What marketing could look like in 2030 if AI becomes the default engine of execution.
This will be an organic, round-table conversation with peers at the forefront of B2B marketing, offering practical insights and future-facing perspectives.
Digital Strategy in Complex B2B: Navigating Multi-Channel Targeting and Brand Identity (Copy)
Digital Strategy in Complex B2B: Navigating Multi-Channel Targeting and Brand Identity
This episode explores how B2B marketers are rethinking digital strategy across multiple channels while balancing brand, targeting, and organisational complexity. We’ll discuss how to build strategy from the ground up, decide between large accounts and fast-growth challengers, and adapt tactics to different markets and personas. The conversation will also touch on how to get the most from channels like LinkedIn, YouTube, and regional platforms, while avoiding wasted spend and managing agency or internal constraints.