Brand Is the Last Thing Left: What Marketers Will Do in 2030
AI is reshaping how we run campaigns, from automated bidding and predictive targeting to AI-generated creative. But is this the next leap forward in performance, or the beginning of a race to generic, undifferentiated ads? If AI automates the 'how' of marketing, what's left for humans and agencies to own? Should brands bring execution in-house? Double down on creative strategy to stay ahead of the AI pack?
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Jasmin Stollhof, Chief Marketing Officer at SpeakUp
Marc Lewis,
Stephanie Osiol, Global Marketing Activation and Analytics
Senior Director at sageSam Wohlfeil, Marketing Operations Mnager - North America
at tesa
(+1 seat available)
October 23rd, 5:00 PM (UK)/ 9:00 AM (PT)
Online