Fit vs. Intent: What Really Drives B2B Growth?

Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?

We’ll explore:

When intent data is a reliable predictor of opportunity and when it falls short

How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent

The role of firmographic, technographic, and behavioural data in building a balanced strategy

How leading marketers combine fit and intent to maximise conversion and deal size

Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Bethany Young, Senior Demand Marketing Manager - EMEA at Docusign

• Steve Norris, Paid Media Expert at Bentley

• (+3 seats available)

October 16th, 5:00 PM (UK)/ 9:00 AM (PT)
Online