Brand Is the Last Thing Left: What Marketers Will Do in 2030

AI is reshaping how we run campaigns, from automated bidding and predictive targeting to AI-generated creative. But is this the next leap forward in performance, or the beginning of a race to generic, undifferentiated ads? If AI automates the 'how' of marketing, what's left for humans and agencies to own? Should brands bring execution in-house? Double down on creative strategy to stay ahead of the AI pack?

October 23rd, 5:00PM (UK)
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