AI in Agencies: The Biggest Opportunity or an Existential Threat?

AI is transforming the agency model at breakneck speed. From automated media buying to generative creative and strategy tools, the lines between human expertise and machine efficiency are blurring. But will AI empower agencies to deliver more value than ever, or make them irrelevant?

We’ll explore:

• Where AI is already giving agencies a competitive edge in strategy, targeting, and creative delivery

• The risks of commoditisation and how agencies can avoid being replaced by in-house AI teams

• How client expectations are shifting in an AI-first world

• Playbooks for positioning your agency as an AI leader rather than a casualty

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Jane Fannig, Marketing Manager at Dell Technologies

• Palmer Wallace, Senior Product Marketing Manager at Qualys

• Misty Valdriz, S Campaign Marketing Manager at Infineon Technologies

• (+2 seats available)

October 9th 5:00 PM (UK)/ 9:00 AM (PT)
Online