AI vs. Human Creativity in Paid Media: Who Really Drives Performance?

Upcoming Episode
Written By Joaquin Dominguez

AI is reshaping how we run campaigns, from automated bidding and predictive targeting to AI-generated creative. But is this the next leap forward in performance, or the beginning of a race to generic, undifferentiated ads?

We’ll explore:

  • Where AI gives paid media managers a genuine edge and where it holds them back

  • How to keep creative fresh when AI tools are churning out similar outputs for everyone

  • Whether automation will free us to be more strategic or make our roles less valuable

  • The skills paid media pros need to stay indispensable in an AI-first world.

    Join senior marketers, including Nick Drake, VP of Global Marketing at Google and Barret Guild, Digital Marketing Director from Darktrace for a candid discussion on the future of creativity, strategy, and performance in an era where algorithms and humans are both competing for control of the campaigns.

 

Hosts

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Nick Drake, VP of Global Marketing at Google

  • Barret Guild, Digital Marketing Director at Darktrace

  • (+ 3 seats available).

 

October 21st, 5PM UK
Online

 
 
Joaquin Dominguez
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