Hacking Organic
Everyone is on LinkedIn. Identifying your accounts precisely and understanding your Ideal Customer Profile means Sales Navigator can pinpoint every person in your Total Addressable Market by name. 'Hacking Organic - Making it Behave Like Paid' takes this concept further in a roundtable discussion featuring the Heads of Product Marketing from PhantomBuster and Lemlist.
They Ask You Answer with Marcus Sheridan
Explore the fascinating world of behavioural science and its application in B2B marketing. In this session, we'll explore how understanding the psychological factors influencing decision-making can transform your marketing strategies. Learn from Nancy Harhut, author of 'Using Behavioral Science in Marketing', who will share insights on leveraging behavioural economics to drive better customer engagement and conversion rates.
B2B Marketing in 2024: How to cope with reduced budgets and smaller teams?
How can companies effectively market their products and services in 2024, given the challenge of reduced budgets and smaller teams? We will discuss marketing strategies in times of crisis, such as economic downturns and global conflicts, and the impact of emerging AI technologies on marketing.
What is ‘Clicksploitation’?
Clicksploitation is a legal practice where publishers use misleading or deliberately vague targeting to create the illusion that many potential customers are visiting the brand’s landing pages, but in reality, almost none of the clicks will result in a purchase.
