They Ask You Answer with Marcus Sheridan

Join a panel of major B2B Marketers including Marcus Sheridan, the author of the revolutionary book 'They Ask, You Answer.'

Marcus Sheridan, is the founder and author of a New York Times Bestselling book on inbound marketing techniques. In his book, Marcus compares the process of buying SaaS (software as a service) to buying a swimming pool, a house, or a car. He suggests that the research process is the same, and by listening to your customers, you can create the right content that meets their needs.

Michelle Booth, Head of Growth and Innovation Director from Lloyds Bank, is joining us as a panellist. She will share how she uses Jobs To Be Done and Agile methods to generate messaging.

This session is designed for businesses redefining their content marketing strategy. During the session, we will discuss the art of creating content that not only engages but also sells by addressing your audience's most pressing questions.

Learn from the panel how to optimize your content for clarity, engagement, and conversion, making your brand a trusted authority in your field and share your experiences of what has worked for you. Discover insights to elevate your content strategy, enhance brand visibility, and drive meaningful engagement across any market.

Join Precision-Punks, the fastest-growing community of serious B2B Marketers. Learn and share what you know.

July 3rd, 12:30 PM, 2024 12:30-1:30 PM GMT
Online