How to use neuroscience for breakthrough B2B Marketing

Join a panel of major B2B Marketers, including Carmen Simon, PhD. Author of "Made You Look: How to Use Brain Science to Attract Attention and Persuade Others".

It’s your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people’s attention?

Neuroscientist Carmen Simon will lead a panel of B2B Marketers to discuss the basics of attention science (where people look, for how long etc) for compelling B2B landing pages and ads. Share what copy and graphics strategies have worked for you and what you're struggling with, and hear about what has worked for your peers.

Join Precision-Punks, the fastest-growing community of serious B2B Marketers. Learn and share what you know.

Speaker

• Carmen Simon, Chief Science Officer at Corporate Visions and Professor at Stanford

Panelists

• Julian Dawkins, Senior Manager, Product Marketing at InfoBip

• Liqian Lim, Senior Product Marketing Manager AI/ML at Snyk

May 8th , 2024 4:00-5:00 PM GMT
Online