How businesses buy differently all over the world: how to market successfully across culture

You will find it easy to get hold of insights on consumer purchasing trends across the world. But have you every tried to understand how enterprise purchases in the Middle East differ from New Zealand or Singapore from Malaysia? Very little public research exists. This matters, we even know that american power-structures and risk appetites make influencing and selling B2B into the US feel totally different from the UK! But how many companies truly tailor marketing strategies using cultural insights?

Hear from your peers who are struggling or succeeding in global markets. Discuss the hurdles they've faced and the revelations they've made.

Join Precision-Punks, the fastest-growing community of serious B2B Marketers. Learn and share what you know.

Host

• Tom Gatten, CEO at Adzact

Panelists

• Mariana Tabrea, Marketing Operations Specialist at Confluent

• Carine Bosher, Global Media Leader at EY

• Aditi Nair, Digital Strategy Manager at Adobe

May 9th, 2024 12:30-1:30 PM GMT
Online