Attribution Challenges

 In B2B marketing, it’s easy to get lost in metrics that don’t reflect real impact. In this episode, we tackle the core question facing every performance-driven marketer: How do you know what’s really working, and what should be scaled?

Our guests share how they’re navigating attribution in an age of zero-click journeys, rising ad costs, and long buying cycles. From using impression-based signals and finance-friendly metrics, to running repeatable playbooks like brand-led campaigns for junior buyers, we explore how modern marketing leaders are identifying true performance and building on it with confidence.

Whether you’re refining your media mix, working through sales alignment, or wondering how to prove the value of brand, this episode is packed with insights you can act on.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Barney Woodbridge, Head of Demand Generation at Heimdal

• (+4 seats available)

July 30th, 4PM (UK) / 8 AM (PT)
Online