Demand Creation and Demand Capture
Dive into demand generation by leveraging multi-channel strategies. In this episode, we’ll explore how LinkedIn sequential targeting, sponsored thought leader ads, and conversational ads can supercharge your campaigns. Learn how email personalization can complement these tactics for deeper audience engagement. We’ll also discuss testing on platforms like Reddit and maximizing performance through AI-driven personalization and predictive analytics. Uncover how to create cohesive, impactful campaigns that work seamlessly across LinkedIn, Clay, Reddit, and beyond.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Mariie Vélez, Demand Generation and ABM Manager at Thales Cybersecurity Products
Adele Van Eiszner, Paid Acquisition Manager at Cognism
Anna Rangos, Paid / Social Media Manager at Pluralsight
Judy Kimball, Sr. Director, Demand Generation at Consensus
(+1 seat available)
August 7th, 5PM (UK) / 9 AM (PT)
Online