Sales and Marketing Alignment

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Sawsan Hamawandy, Growth Marketer at HowNow

  • Elisabet Mas Porte, Senior Manager Digital Marketing Communications at Taste, Texture & Health North America

  • Scott Ferguson, Head up Marketing at Pelion.

  • Noah Thomas, Head of Growth Marketing at Expana

  • (+1 seats available)

 

July 31st 04:00 PM (UK)/ 08:00 AM (PT)
Online

 
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Attribution, and How to Scale What’s Actually Working

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Demand Creation and Demand Capture