B2B Marketing in 2024: How to cope with reduced budgets and smaller teams?
How can companies effectively market their products and services in 2024, given the challenge of reduced budgets and smaller teams? We will discuss marketing strategies in times of crisis, such as economic downturns and global conflicts, and the impact of emerging AI technologies on marketing.
What is ‘Clicksploitation’?
Clicksploitation is a legal practice where publishers use misleading or deliberately vague targeting to create the illusion that many potential customers are visiting the brand’s landing pages, but in reality, almost none of the clicks will result in a purchase.
Trump vs Biden: What B2B Marketers Can Learn from the US Elections
Marketing Futures podcast
