They Ask You Answer with Marcus Sheridan

This session is designed for businesses ready to take a fresh approach to content marketing. As buyer behavior evolves, creating content that truly connects means focusing on what your audience is actively asking. Learn how to develop high-impact content that not only engages but also drives conversions—by addressing the real questions and concerns your customers have throughout their decision-making process.

We’ll explore how frameworks like Jobs To Be Done and Agile methods can help shape messaging that is timely, relevant, and rooted in real customer insight. This approach ensures your content is not just noise, but a powerful tool for building trust and moving prospects through the funnel.

Whether you’re refining an existing strategy or starting from scratch, you’ll leave with actionable tactics to optimize your content for clarity, credibility, and engagement, ultimately positioning your brand as a trusted authority in your market.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

• Marcus Sheridan, Author of 'They Ask, You Answer’.

Guests

• Michelle Booth, Head of Growth and Innovation Director at Lloyds Bank

• (+4 seats available)

July 10th 5PM (UK) / 9 AM (PT)
Online