Behavioural Science in B2B Marketing with Nancy Harhut

Explore the fascinating world of behavioural science and its application in B2B marketing. In this session, we'll explore how understanding the psychological factors influencing decision-making can transform your marketing strategies. Learn from Nancy Harhut, author of 'Using Behavioral Science in Marketing', who will share insights on leveraging behavioural economics to drive better customer engagement and conversion rates.

Hear real-life case studies and practical examples* of how companies have successfully applied these principles to achieve remarkable results. From nudges to framing effects, discover the tools and techniques that can give your marketing efforts a competitive edge.

Join Precision-Punks and connect with a community dedicated to pushing the boundaries of B2B marketing.

*Important info: We are NOT seeking behavioural science experts, but B2B marketers willing to share anecdotes that the panel can analyse and comment on.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

• Nancy Harhurt, Book Author and Co-Founder and Chief Creative Officer at HBT Marketing

Guests

• Tom Rivers, Head of Brand at Speechmatics

• Mark Liversidge, CMO at International Workplace Group

• (+ 3 seats available).

July 3rd 05:00 PM (UK) / 09:00 AM (PT)
Online