🎯 Unlock LinkedIn Ad Success with AJ Wilcox
Struggling with LinkedIn Ads? Get real-time expert insights from AJ Wilcox, the world’s leading LinkedIn Ads specialist. Join an exclusive live strategy session, optimise your campaigns, and be featured on our podcast! Apply now – limited spots available!
Mastering your relationship with LinkedIn
Do you oversee substantial ad budgets on LinkedIn—$500K, $1M, or more? Have you ever wondered what LinkedIn is offering others in your position? Are you getting the best possible insights, tools, and service from your account rep?
Join us for an exclusive, invite-only roundtable where LinkedIn's top advertisers come together to share experiences and uncover the nuances of working with LinkedIn account representatives. This is your chance to discuss, compare, and level the playing field in a confidential, peer-led environment.
B2B Marketing in 2024: How to cope with reduced budgets and smaller teams?
How can companies effectively market their products and services in 2024, given the challenge of reduced budgets and smaller teams? We will discuss marketing strategies in times of crisis, such as economic downturns and global conflicts, and the impact of emerging AI technologies on marketing.
Community Hacking
Discover the secrets behind B2B brands that have cracked the code on Community Hacking. We’ll dive into how to create, nurture, and activate communities that drive growth, featuring actionable insights and examples of brands that turned peer networks into their biggest asset.
B2B GTM in the AI Era
AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.
We’ll explore:
Are traditional digital ads still relevant in an AI-first world?
Is the art and creativity of advertising under threat, or about to be redefined?
How can hyper-personalisation make advertising more powerful, not less?
Do we need to rethink GTM from the ground up, and if so, how?
How to Position Yourself as a Winner Rather than a Loser on AI
AI is transforming how campaigns are planned, targeted, and measured. But while some marketers are gaining a huge edge, others risk being left behind as automation and algorithms reshape the rules.
We’ll explore:
How to combine AI with creativity to achieve standout performance in a crowded market
Real examples of marketers using AI to unlock new targeting and creative opportunities
How to avoid the pitfalls that lead to generic, undifferentiated campaigns
Frameworks for keeping your skills, strategies, and outputs ahead of the curve
Sales and Marketing Alignment
Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads