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Do you oversee substantial ad budgets on LinkedIn—$500K, $1M, or more? Have you ever wondered what LinkedIn is offering others in your position? Are you getting the best possible insights, tools, and service from your account rep?

Join us for an exclusive, invite-only roundtable where LinkedIn's top advertisers come together to share experiences and uncover the nuances of working with LinkedIn account representatives. This is your chance to discuss, compare, and level the playing field in a confidential, peer-led environment.

How can companies effectively market their products and services in 2024, given the challenge of reduced budgets and smaller teams? We will discuss marketing strategies in times of crisis, such as economic downturns and global conflicts, and the impact of emerging AI technologies on marketing.

Discover the secrets behind B2B brands that have cracked the code on Community Hacking. We’ll dive into how to create, nurture, and activate communities that drive growth, featuring actionable insights and examples of brands that turned peer networks into their biggest asset.

Where do you see the biggest breakdowns in sales and marketing alignment today?

We’ll open by examining the core pain points, ranging from misaligned definitions of leads, gaps in data hygiene, inconsistent routing, lack of visibility, and unclear expectations around follow-up and attribution.

What frameworks, rituals, or processes have helped you build alignment in your teams?

Whether it’s your “white-glove” ABM rituals, pipeline reviews, monthly planning cycles, content co-creation, or data governance processes, this is an opportunity to share repeatable practices that have reshaped collaboration.

How do you ensure that messaging, campaigns, and data strategies actually support sales outcomes?

Here we’ll explore the systems and methods you use: qualification models, CRM workflows, content loops, planning cadences, or cross-functional stakeholder engagement to keep programmes tied to commercial impact.

If you could fix one thing about the sales and marketing relationship in your current or past roles, what would it be?

A chance to zoom out. What fundamental shift (structural, cultural, or operational) would unlock meaningful progress?

AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.

We’ll explore:

Are traditional digital ads still relevant in an AI-first world?

Is the art and creativity of advertising under threat, or about to be redefined?

How can hyper-personalisation make advertising more powerful, not less?

Do we need to rethink GTM from the ground up, and if so, how?

1. How has AI changed the way you approach marketing?
   We’ll open by exploring how AI is reshaping day-to-day marketing work, from content and targeting to measurement and personalisation, to understand how each of you or your teams are experiencing this shift in practice.

2. Historically, how do you balance demand creation and demand capture (top and bottom of the funnel activities)? How are AI and personalisation at scale influencing this balance?
   This will look at how you manage the tension between long-term brand and short-term pipeline, and whether AI-driven targeting is changing where marketers invest their focus.

3. If AI can now do most of what marketers once did to reach, engage, and convert customers, what’s the role of a brand in this new world? Do we still need to care about branding, or should we rethink our entire go-to-market approach from the ground up?
   Here we’ll explore how brand identity and emotional connection evolve when technology handles much of the execution, and whether creativity, story, and empathy still matter as differentiators.

4. What new skills and mindsets will marketers need to stay relevant by 2030?
   To close, we’ll look ahead at how the role of marketers is changing, from strategic leadership to creative experimentation, and what capabilities will define success in the next decade.

Where does the traditional sales → marketing handoff model break down most in practice?
We’ll start by unpacking the structural flaws, not just misalignment, but the incentives, metrics, and systems that create friction and lost pipeline between teams.

What does “end-to-end revenue ownership” actually look like inside a company?
Rather than theory, we’ll explore how teams are organised, how responsibilities are shared, and how accountability is distributed when there are no clean handoffs.

How do you design systems that connect marketing activity directly to revenue outcomes?
This focuses on the operational layer, how data, targeting, messaging, and sales workflows are integrated so that everything contributes to pipeline and closed revenue, not just leads.

How do roles change when sales and marketing operate as one revenue function?
We’ll look at how job definitions evolve, what marketers take on that they didn’t before, what sales lets go of, and where new hybrid roles emerge.

What gets easier, and what gets harder, when you remove handoffs entirely?
To close, we’ll pressure-test the model, where it drives efficiency and growth, and where it introduces new complexity, trade-offs, or organisational challenges.

If AI can now execute most marketing tasks, what stops everything from becoming commoditised?

We’ll open by challenging the idea that AI is just an efficiency gain, and explore what actually creates differentiation when everyone has access to the same tools.

Where does advantage come from now: data, strategy, brand, or distribution?

This question breaks down the possible sources of edge in an AI-first world, and whether one clearly dominates or if it’s the combination that matters.

Is targeting still a problem, or has it effectively been solved?

We’ll examine whether AI-driven signals and automation remove the need for traditional targeting approaches, and what replaces them if they do.

If everyone can generate content at scale, what makes marketing effective rather than just abundant?

This focuses on quality vs volume, how taste, narrative, and positioning evolve when content production is no longer the bottleneck.

What do high-performing marketing teams focus on when they’re no longer executing campaigns manually?

To close, we’ll explore how priorities shift, from running campaigns to designing systems, shaping strategy, and influencing product and market direction.