Struggling with LinkedIn Ads? Get real-time expert insights from AJ Wilcox, the world’s leading LinkedIn Ads specialist. Join an exclusive live strategy session, optimise your campaigns, and be featured on our podcast! Apply now – limited spots available!

Do you oversee substantial ad budgets on LinkedIn—$500K, $1M, or more? Have you ever wondered what LinkedIn is offering others in your position? Are you getting the best possible insights, tools, and service from your account rep?

Join us for an exclusive, invite-only roundtable where LinkedIn's top advertisers come together to share experiences and uncover the nuances of working with LinkedIn account representatives. This is your chance to discuss, compare, and level the playing field in a confidential, peer-led environment.

How can companies effectively market their products and services in 2024, given the challenge of reduced budgets and smaller teams? We will discuss marketing strategies in times of crisis, such as economic downturns and global conflicts, and the impact of emerging AI technologies on marketing.

Discover the secrets behind B2B brands that have cracked the code on Community Hacking. We’ll dive into how to create, nurture, and activate communities that drive growth, featuring actionable insights and examples of brands that turned peer networks into their biggest asset.

AI is reshaping how we run campaigns, from automated bidding and predictive targeting to AI-generated creative. But is this the next leap forward in performance, or the beginning of a race to generic, undifferentiated ads? If AI automates the 'how' of marketing, what's left for humans and agencies to own? Should brands bring execution in-house? Double down on creative strategy to stay ahead of the AI pack?

AI is transforming how campaigns are planned, targeted, and measured. But while some marketers are gaining a huge edge, others risk being left behind as automation and algorithms reshape the rules.

We’ll explore:

How to combine AI with creativity to achieve standout performance in a crowded market

Real examples of marketers using AI to unlock new targeting and creative opportunities

How to avoid the pitfalls that lead to generic, undifferentiated campaigns

Frameworks for keeping your skills, strategies, and outputs ahead of the curve

Intent data shows you who’s clicking. Fit data shows you who’s right. Both can be powerful, but each comes with trade-offs. Which approach delivers more consistent results, and when should one take priority over the other?

We’ll explore:

When intent data is a reliable predictor of opportunity and when it falls short

How fit-based targeting can uncover high-value accounts that aren’t yet signalling intent

The role of firmographic, technographic, and behavioural data in building a balanced strategy

How leading marketers combine fit and intent to maximise conversion and deal size

Join senior marketers for a candid discussion on the future of B2B targeting and walk away with practical frameworks to rethink your approach.