Struggling with LinkedIn Ads? Get real-time expert insights from AJ Wilcox, the world’s leading LinkedIn Ads specialist. Join an exclusive live strategy session, optimise your campaigns, and be featured on our podcast! Apply now – limited spots available!

How can companies effectively market their products and services in 2024, given the challenge of reduced budgets and smaller teams? We will discuss marketing strategies in times of crisis, such as economic downturns and global conflicts, and the impact of emerging AI technologies on marketing.

Discover the secrets behind B2B brands that have cracked the code on Community Hacking. We’ll dive into how to create, nurture, and activate communities that drive growth, featuring actionable insights and examples of brands that turned peer networks into their biggest asset.

In B2B marketing, it’s easy to get lost in metrics that don’t reflect real impact. In this episode, we tackle the core question facing every performance-driven marketer: how do you know what’s really working, and what should be scaled?

Our guests share how they’re navigating attribution in an age of zero-click journeys, rising ad costs, and long buying cycles. From using impression-based signals and finance-friendly metrics, to running repeatable playbooks like brand-led campaigns for junior buyers, we explore how modern marketing leaders are identifying true performance and building on it with confidence.

Whether you’re refining your media mix, working through sales alignment, or wondering how to prove the value of brand, this episode is packed with insights you can act on.

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads

 Dive into demand generation by leveraging multi-channel strategies. In this episode, we’ll explore how LinkedIn sequential targeting, sponsored thought leader ads, and conversational ads can supercharge your campaigns. Learn how email personalization can complement these tactics for deeper audience engagement. We’ll also discuss testing on platforms like Reddit and maximizing performance through AI-driven personalization and predictive analytics. Uncover how to create cohesive, impactful campaigns that work seamlessly across LinkedIn, Clay, Reddit, and beyond.

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads

This episode is designed for businesses redefining their content marketing strategy. We’ll explore the art of creating content that not only engages but also sells, by directly addressing your audience’s most pressing questions.

You’ll learn how to optimize your content for clarity, engagement, and conversion, making your brand a trusted authority in your field. The discussion will cover proven frameworks like Jobs To Be Done and Agile content creation methods to help you generate messaging that resonates.

Join us to discover practical insights that can elevate your content strategy, boost brand visibility, and drive meaningful engagement across any market. You’ll also have the opportunity to share what’s worked for you and learn from others navigating similar challenges.

Explore the fascinating world of behavioural science and its application in B2B marketing. In this session, we'll explore how understanding the psychological factors influencing decision-making can transform your marketing strategies. Learn from Nancy Harhut, author of 'Using Behavioral Science in Marketing', who will share insights on leveraging behavioural economics to drive better customer engagement and conversion rates.