🎯 Unlock LinkedIn Ad Success with AJ Wilcox
Struggling with LinkedIn Ads? Get real-time expert insights from AJ Wilcox, the world’s leading LinkedIn Ads specialist. Join an exclusive live strategy session, optimise your campaigns, and be featured on our podcast! Apply now – limited spots available!
B2B Marketing in 2024: How to cope with reduced budgets and smaller teams?
How can companies effectively market their products and services in 2024, given the challenge of reduced budgets and smaller teams? We will discuss marketing strategies in times of crisis, such as economic downturns and global conflicts, and the impact of emerging AI technologies on marketing.
Community Hacking
Discover the secrets behind B2B brands that have cracked the code on Community Hacking. We’ll dive into how to create, nurture, and activate communities that drive growth, featuring actionable insights and examples of brands that turned peer networks into their biggest asset.
AI Enablement and the Limitations You Have to Work With
In this episode, we’re digging into what AI enablement really looks like inside modern B2B marketing teams, where it’s making a difference and where it still falls short.
We’ll explore how AI is being used today across content creation, CRM workflows, testing, personalization, and ideation. But beyond tools, we’ll ask the bigger questions: What does it take for AI to actually deliver value in your team? What gets in the way? And how do you avoid treating it like a silver bullet?
How B2B Teams Win When They Operate as One
In this upcoming episode, we’ll explore how high-performing B2B teams are built through strong collaboration between functions like product, sales, operations, paid media, content, and field marketing. We’ll hear from leaders working across these areas and dig into how they align day-to-day execution, share context, and work toward shared outcomes. The final topics will be shaped by guest conversations, but we’ll focus on what actually drives performance across teams.
Sales and Marketing Alignment
Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads.