The Buying Committee Decided Before You Ever Knew They Existed

Upcoming Episode
Written By Joaquin Dominguez

By the time a buyer fills out your form, the decision is 70% made, shaped in Slack communities, peer recommendations, review sites, and now conversations with AI assistants you’ll never see in your analytics. This episode is about marketing to the dark funnel: how to influence buyers you can’t track, why “brand-to-demand” is more than a buzzword, and which signals you actually can measure without driving yourself crazy over attribution. A realistic playbook for winning deals that never touched your nurture sequence.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Joshua Diner, Head of Product Marketing at Workvivo (Zoom)

  • Gian Bellino, Head of Growth & Performance at DeepL

  • (+3 seats available)

 

August 13th, 4:00 BST
Online

 
 
Joaquin Dominguez
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