The B2B Paid Media Playbook: Winning on LinkedIn When Everyone Else Is Bidding Too

Paid social is where B2B budgets go to quietly disappear: climbing CPMs, audiences that overlap with every competitor, and a board that wants every lead attributed to the penny. This episode is a tactical reset on B2B paid. We get into creative that actually stops the scroll (and how AI is changing creative production and testing), how to structure campaigns around the buying committee instead of a single job title, and what to measure when the click almost never becomes the deal. If your LinkedIn Ads account is a money pit you’re afraid to turn off, start here.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• James Dall, Paid Media Leader at Trustpilot

• AJ Wilcox, Founder at B2Linked

• (+3 seats available)

August 17th, 3:00 BST
Online