Demand Creation vs. Demand Capture in the AI Search Era

Upcoming Episode
Written By Joaquin Dominguez

Our most popular topic returns, because the game just changed. When ChatGPT and AI Overviews answer buyers’ questions before they ever reach Google, what’s left of classic demand capture? In this episode, we rethink the creation-versus-capture balance for a world where the buyer journey starts inside an AI answer. How to rebalance budget between the two motions, why AEO is becoming the new SEO, and what “capturing demand” even means when there’s no search results page to rank on.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Ander Frischer, SEO & AEO Leader at Gong

  • Kathryn Thomas, Director EMEA Marketing at Box

  • (+3 seats available)

 

August 10th, 3:00 BST
Online

 
 
Joaquin Dominguez
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