The Role of Sales Enablement in ABM and Outbound
In this upcoming episode, we’ll explore how sales enablement is helping B2B teams succeed in outbound and account-based marketing (ABM). The conversation will be shaped by real challenges our guests are facing, and the ways they’re using enablement to support pipeline growth and better team alignment. We’ll focus on practical insights and what actually works on the ground.
Key topics we expect to cover include:
Sales enablement’s role in ABM workflows
We’ll look at how sales enablement supports ABM efforts by helping reps understand the strategy, access the right content, and speak to accounts in a more relevant way.
Aligning messaging, content, and channels
Good outbound means every touchpoint tells the same story. We’ll talk about how enablement helps teams deliver consistent and personalised messages across email, social, calls and ads.
Equipping SDRs and AEs with the right tools
From battlecards to content libraries to data, enablement is about giving salespeople what they need to succeed. We’ll explore how teams are doing this in fast-moving outbound environments.
Measuring impact on pipeline
What does great sales enablement look like in numbers? We’ll look at ways teams are tracking its influence on conversions, sales cycles and deal outcomes.
Connecting sales, marketing and RevOps
Enablement often sits at the centre of go-to-market efforts. We’ll explore how process and tool alignment across teams helps make outbound campaigns more effective.
This episode is designed for sales, marketing and RevOps leaders who want to make sales enablement a stronger part of their go-to-market engine. You’ll hear how others are approaching it, where they’re seeing results, and how to avoid common blockers.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Elyse Corwin, Regional Marketing Manager at Pegasystems
Sam Pfluger, Head of Digital Experience at Fleet Device Management
(+3 seats available)
June 26th 05:00 PM (UK)/ 09:00 AM (PT)
Online
