B2B Marketing in 2024: How to cope with reduced budgets and smaller teams?
Discover key insights from industry leaders on navigating B2B marketing in 2024 amidst reduced budgets and smaller teams. This comprehensive report covers strategies for budget constraints, product marketing, sales alignment, organic marketing, community building, customer journey, attribution challenges, market adaptation, creativity in advertising, and customer retention.
Mastering your relationship with LinkedIn
Do you oversee substantial ad budgets on LinkedIn—$500K, $1M, or more? Have you ever wondered what LinkedIn is offering others in your position? Are you getting the best possible insights, tools, and service from your account rep?
Join us for an exclusive, invite-only roundtable where LinkedIn's top advertisers come together to share experiences and uncover the nuances of working with LinkedIn account representatives. This is your chance to discuss, compare, and level the playing field in a confidential, peer-led environment.
Hacking Organic
Everyone is on LinkedIn. Identifying your accounts precisely and understanding your Ideal Customer Profile means Sales Navigator can pinpoint every person in your Total Addressable Market by name. 'Hacking Organic - Making it Behave Like Paid' takes this concept further in a roundtable discussion featuring the Heads of Product Marketing from PhantomBuster and Lemlist.
They Ask You Answer with Marcus Sheridan
Explore the fascinating world of behavioural science and its application in B2B marketing. In this session, we'll explore how understanding the psychological factors influencing decision-making can transform your marketing strategies. Learn from Nancy Harhut, author of 'Using Behavioral Science in Marketing', who will share insights on leveraging behavioural economics to drive better customer engagement and conversion rates.
