When AI Runs GTM, What Do Humans Still Own?

A future-facing conversation about what happens when AI starts reshaping the whole B2B go-to-market system: targeting, intent, content, seller enablement, pipeline generation, forecasting and follow-up. The episode explores whether AI makes sales and marketing more aligned, or whether it creates more noise, fragmented messaging and over-automated buyer experiences.

Core questions:

If AI can increasingly identify accounts, generate content and automate GTM workflows, what parts of sales and marketing still require human judgement?

Does AI make sales and marketing alignment easier, or does it create new risks around messaging, governance and customer experience?

How should B2B teams combine fit, intent, engagement and pipeline data to know where to focus human effort?

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Christy Marble, 4x CMO, most recently at Siteimprove

• Caitlin Crawford, Chief of Staff to the CRO at Outreach

• Brooke Huckabee, Head of Global Revenue Enablement at SAS

• (+2 seats available)

May 29th, 5PM (GMT)
Online