What Actually Matters in B2B Marketing After AI

If AI can now execute most marketing tasks, what stops everything from becoming commoditised?
We’ll open by challenging the idea that AI is just an efficiency gain, and explore what actually creates differentiation when everyone has access to the same tools.

Where does advantage come from now: data, strategy, brand, or distribution?
This question breaks down the possible sources of edge in an AI-first world, and whether one clearly dominates or if it’s the combination that matters.

Is targeting still a problem, or has it effectively been solved?
We’ll examine whether AI-driven signals and automation remove the need for traditional targeting approaches, and what replaces them if they do.

If everyone can generate content at scale, what makes marketing effective rather than just abundant?
This focuses on quality vs volume, how taste, narrative, and positioning evolve when content production is no longer the bottleneck.

What do high-performing marketing teams focus on when they’re no longer executing campaigns manually?
To close, we’ll explore how priorities shift, from running campaigns to designing systems, shaping strategy, and influencing product and market direction.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Jasmin Stollhof, Chief Marketing Officer at SpeakUp

• Stephanie Osiol, Global Marketing Activation and Analytics Senior Director at Sage

• (+3 seats available)

May 27th, 5:00 PM GMT
Online