What Will Marketers Still Own When AI Runs the Campaigns?

Upcoming Episode
Written By Joaquin Dominguez

A future-facing conversation about what happens when AI can execute most campaign tasks: media buying, reporting, content variation, targeting, and optimisation. The episode explores whether marketers become less important, or whether their role shifts upward into judgement, positioning, strategy, brand, and customer understanding.

Core questions:

If AI can increasingly execute campaigns, what parts of marketing still require human judgement?

Are marketers at risk of becoming operators of AI systems rather than strategic business leaders?

What skills should B2B marketers build now to stay valuable over the next five years?

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Dorothea Gam, Chief Marketing Officer at Mouseflow

  • Emanuela Cecchetti, VP Global Marketing at ShippyPro

  • Maud Walkowiak, EMEA Head of Growth Marketing at Aon

  • Sharon Forder, Chief Marketing Officer at Sana Commerce

    (+1 seat available)

 

June 4th, 5:00 PM GMT
Online

 
 
Joaquin Dominguez
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