Sales and Marketing Alignment When AI Sits in Both Seats

Upcoming Episode
Written By Joaquin Dominguez

Sales and marketing alignment has been B2B's favorite unsolved problem for twenty years. Now AI just raised the stakes: SDRs run AI-powered outbound, marketing generates pipeline with agents, and nobody's sure who owns what anymore. We discuss what SLAs look like in 2027, why the MQL is finally dying as the currency between teams, and how the best revenue organizations are redesigning the handoff when software, not people, does most of the passing. If your pipeline meetings still turn into finger-pointing sessions, start here.

Share your experiences of emotionally impactful campaigns, hear lessons from industry experts, and gain practical tips for weaving emotion into your next marketing strategy.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Eswar Singavarapu , Senior GTM Systems Engineer Fivetran

  • Melissa McCann-Tilton, President & CRO at Criteria Corp

  • (3seats available)

 

September 29th, 4:00 PM (BST)
Online

 
 
Joaquin Dominguez
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