Is Brand the Last Moat? What's Left When AI Commoditizes Everything Else

 When every competitor can generate content, campaigns, and outbound at infinite scale, execution stops being a differentiator. This episode makes the case that brand and trust are the last defensible moat in B2B, and stress-tests that thesis with people who have to defend it in the boardroom. How do you make the business case for brand to a CFO who only looks at pipeline? Which brand metrics actually predict revenue? And is "brand" the answer, or just the thing marketers say when they run out of channels?

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Jenifer Weber, Head of Marketing at Cloverleaf at AI

• Lewis Goldman, Partner, Chief Growth Officer, Fractional at
  CMO

• (+3 seats available)

September 25th, 4PM (BST)
Online