The Buying Committee Decided Before You Ever Knew They Existed

Upcoming Episode
Written By Joaquin Dominguez

By the time a buyer fills out your form, the decision is 70% made, shaped in Slack communities, peer recommendations, review sites, and now conversations with AI assistants you'll never see in your analytics. This episode is about marketing to the dark funnel: how to influence buyers you can't track, why "brand-to-demand" is more than a buzzword, and which signals you actually can measure without driving yourself crazy over attribution. A realistic playbook for winning deals that never touched your nurture sequence.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Jill Wise, Senior Marketing Propositions Manager at Mitie

  • Denisse Soker, Sales Enablement & Product Adoption Leader at NetApp

  • (+3 seats available)


 

September 30th 4PM (BST)
Online

 
 
Joaquin Dominguez
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