B2B GTM in the AI Era: What Marketing Leaders Are Betting Their 2027 Budget On

This episode is about where the money's actually going. We sit down with marketing leaders making real budget calls: headcount versus tooling, brand versus pipeline, what they're promising their CEOs, and what they protect when finance comes asking for cuts. An honest conversation about the bets CMOs are making for 2027, which ones are already paying off, and which "AI transformation" line items are quietly getting killed.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• James Marscheider, VP Marketing & Self Serve at Smart Survey

• Laura Mighdolll, Head of Marketing at Plain

• (+3 seats available)

October 22nd 4:00 PM (BST)
Online