The Hidden Waste Inside B2B Paid Social
A commercially sharp episode about wasted spend in B2B paid social: poor-fit accounts, irrelevant impressions, vanity clicks, broad targeting, and optimisation against the wrong signals. This should feel diagnostic and practical, with a clear link to improving
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Rachel Clapp Miller, Chief Marketing Officer at Force Management
Himanshu Patel, Chief Revenue Officer, India at Magic Software Enterprises
(+3 seats available)
October 22nd 4:00 PM (BST)
Online