The Hidden Waste Inside B2B Paid Social

A commercially sharp episode about wasted spend in B2B paid social: poor-fit accounts, irrelevant impressions, vanity clicks, broad targeting, and optimisation against the wrong signals. This should feel diagnostic and practical, with a clear link to improving

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Rachel Clapp Miller, Chief Marketing Officer at Force Management

  • Himanshu Patel, Chief Revenue Officer, India at Magic Software Enterprises

  • (+3 seats available)

 

October 22nd 4:00 PM (BST)
Online

 
 
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Claude Code for B2B Marketers: Automating the 80% Of Your Job That’s Grunt Work