The Hidden Waste Inside B2B Paid Social

Upcoming Episode
Written By Joaquin Dominguez

A commercially sharp episode about wasted spend in B2B paid social: poor-fit accounts, irrelevant impressions, vanity clicks, broad targeting, and optimisation against the wrong signals. This should feel diagnostic and practical, with a clear link to improving pipeline quality rather than just reducing media waste.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Tabita Andersson, Vice President Marketing at EMEA

  • Jessica Deckinger, Growth Marketing Manager at CSG

  • (+3 seats available)

 

September 21st -4:00 PM (BST)
Online

 
 
Joaquin Dominguez
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