The Buying Committee Decided Before You Ever Knew They Existed
By the time a buyer fills out your form, the decision is 70% made, shaped in Slack communities, peer recommendations, review sites, and now conversations with AI assistants you'll never see in your analytics. This episode is about marketing to the dark funnel: how to influence buyers you can't track, why "brand-to-demand" is more than a buzzword, and which signals you actually can measure without driving yourself crazy over attribution. A realistic playbook for winning deals that never touched your nurture sequence.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Orlagh Bibby,Head of Commercial Operations at Clearhill
(+4 seats available)
October 23rd 3 PM (BST)
Online