The Buying Committee Decided Before You Ever Knew They Existed

By the time a buyer fills out your form, the decision is 70% made, shaped in Slack communities, peer recommendations, review sites, and now conversations with AI assistants you'll never see in your analytics. This episode is about marketing to the dark funnel: how to influence buyers you can't track, why "brand-to-demand" is more than a buzzword, and which signals you actually can measure without driving yourself crazy over attribution. A realistic playbook for winning deals that never touched your nurture sequence.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Orlagh Bibby,Head of Commercial Operations at Clearhill

  • (+4 seats available)


 

October 23rd 3 PM (BST)
Online

 
 
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B2B GTM in the AI Era: What Marketing Leaders Are Betting Their 2027 Budget On

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The B2B Marketing Team of 2028: Smaller, Senior, and AI-Native