The Hidden Waste Inside B2B Paid Social

 A commercially sharp episode about wasted spend in B2B paid social: poor-fit accounts, irrelevant impressions, vanity clicks, broad targeting, and optimisation against the wrong signals. This should feel diagnostic and practical, with a clear link to improving pipeline quality rather than just reducing media waste.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Caitlin Crawford, Chief of Staff to the CRO at Outreach

• Stephanie Osiol, Head of Marketing Analytics at Sage

• (+3 seats available)

September 23th, 4PM (BST)
Online