The Hidden Waste Inside B2B Paid Social

Upcoming Episode
Written By Joaquin Dominguez

 A commercially sharp episode about wasted spend in B2B paid social: poor-fit accounts, irrelevant impressions, vanity clicks, broad targeting, and optimisation against the wrong signals. This should feel diagnostic and practical, with a clear link to improving pipeline quality rather than just reducing media waste.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Caitlin Crawford, Chief of Staff to the CRO at Outreach

  • Stephanie Osiol, Head of Marketing Analytics at Sage

  • (+3 seats available)


 

September 23th, 4PM (BST)
Online

 
 
Joaquin Dominguez
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