Is Brand the Last Moat?

Intent data providers like 6sense and Demandbase offer invaluable insights into potential customers' behaviours, enabling businesses to tailor their outreach and enhance conversion rates. However, to fully harness the power of these platforms, it's essential to implement best practices and integrate their capabilities seamlessly into your marketing operations.​

Event Highlights:

• When every competitor can generate content, campaigns, and outbound at infinite scale, execution stops being a differentiator. This episode makes the case that brand and trust are the last defensible moat in B2B, and stress-tests that thesis with people who have to defend it in the boardroom. How do you make the business case for brand to a CFO who only looks at pipeline? Which brand metrics actually predict revenue? And is "brand" the answer, or just the thing marketers say when they run out of channels?

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Jessica Deckinger, Growth Marketing Manager at CSG

• Tabita Andersson, Vice President Marketing at EMEA

• (+2 seats available)

September 22nd -1:00 PM (BST)
Online