The B2B Marketing Team of 2028: Smaller, Senior, and AI-Native

Upcoming Episode
Written By Joaquin Dominguez

The question every CMO is asking in private: how do I structure my team when AI does the work of three coordinators? In this episode, we talk openly about which roles are disappearing, which skills are becoming critical (taste, judgment, orchestration), and the genuinely hard problem of developing junior talent when entry-level work is done by agents. Plus: how to lead your team through this transition without destroying morale, and what the org chart of a top-decile B2B marketing team looks like in 2028.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Christy Marble, CMO at Siteimprove

  • Kari Hanson, CMO at Robin

  • (+3 seats available)

 

August 24th, 3:PM (BST)
Online

 
Joaquin Dominguez
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