Is Brand the Last Moat? What’s Left When AI Commoditizes Everything Else

When every competitor can generate content, campaigns, and outbound at infinite scale, execution stops being a differentiator. This episode makes the case that brand and trust are the last defensible moat in B2B, and stress-tests that thesis with people who have to defend it in the boardroom. How do you make the business case for brand to a CFO who only looks at pipeline? Which brand metrics actually predict revenue? And is “brand” the answer, or just the thing marketers say when they run out of channels?

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Margaret Dawson, CMO at SUSE

• Dom Boyd, Managing Director, Marketing Effectiveness Practice at Kantar

• (+3 seats available)

August 20th, 3:00 BST
Online