The Buying Committee Decided Before You Ever Knew They Existed

By the time a buyer fills out your form, the decision is 70% made, shaped in Slack communities, peer recommendations, review sites, and now conversations with AI assistants you'll never see in your analytics. This episode is about marketing to the dark funnel: how to influence buyers you can't track, why "brand-to-demand" is more than a buzzword, and which signals you actually can measure without driving yourself crazy over attribution. A realistic playbook for winning deals that never touched your nurture sequence.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Lorenza Fedele , Global Digital Marketing Manager for Robotics at ABB

• Nicole (Smith ) Mills, Senior Revenue Marketing Leader at Algolia

• Fiona Riley, Director,Global Campaigns and Growth at IBM

• (+2 seats available)

August 26th, 4PM (BST)
Online