The Hidden Waste Inside B2B Paid Social

A commercially sharp episode about wasted spend in B2B paid social: poor-fit accounts, irrelevant impressions, vanity clicks, broad targeting, and optimisation against the wrong signals. This should feel diagnostic and practical, with a clear link to improving pipeline quality rather than just reducing media waste.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Laura Troncoso, Global Events & Demand Generation Lead at AVEVA

• Jochen Karmazin, Senior Campaign Planner, Demand Generation at Siemen

• (+3 seat available)

October 22th, 4PM (BST)
Online