Demand Creation vs Demand Capture

In this episode we will explore attribution challenges. This discussion, led by industry experts, navigates the complexities of accurately measuring marketing efforts, balancing short-term and long-term goals, and leveraging innovative measurement techniques. Their insights provide a comprehensive guide for enhancing marketing strategies and achieving more precise attribution in B2B contexts.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Kristina Thomas, Head of Social Media at S&P Global

• Stacey Jaeger, Senior Demand Generation Manager at Protolabs

• Laura Troncoso, Global Events & Demand Generation Lead at AVEVA

• Jochen Karmazin, Senior Campaign Planner, Demand Generation at Siemens

• (+1 seat available)

February 19th, 5PM (UK) / 9 AM (PT)
Online