Sales and Marketing Alignment When AI Sits in Both Seats

Upcoming Episode
Written By Joaquin Dominguez

 Sales and marketing alignment has been B2B's favorite unsolved problem for twenty years. Now AI just raised the stakes: SDRs run AI-powered outbound, marketing generates pipeline with agents, and nobody's sure who owns what anymore. We discuss what SLAs look like in 2027, why the MQL is finally dying as the currency between teams, and how the best revenue organizations are redesigning the handoff when software, not people, does most of the passing. If your pipeline meetings still turn into finger-pointing sessions, start here.

 

Host

Guests

  • Eswar Singavarapu, Senior GTM Systems Engineer at Fivetran

  • Suzy K, Sr Global Digital Marketing Manager at Cloudflare

  • Melissa McCann-Tilton, President & CRO at Criteria

  • (+2 seats available)


 

September 8th 4PM (BST)
Online

 
 
Joaquin Dominguez
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The B2B Marketing Team of 2028: Smaller, Senior, and AI-Native