Is Brand the Last Moat? What's Left When AI Commoditizes Everything else

 When every competitor can generate content, campaigns, and outbound at infinite scale, execution stops being a differentiator. This episode makes the case that brand and trust are the last defensible moat in B2B, and stress-tests that thesis with people who have to defend it in the boardroom. How do you make the business case for brand to a CFO who only looks at pipeline? Which brand metrics actually predict revenue? And is "brand" the answer, or just the thing marketers say when they run out of channels?

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Jenifer weber, Head of marketing at Cloverleaf AI

  • (+4 seats available)


 

August 3rd, 4PM (BST)
Online

 
 
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